Monday, August 17, 2009

Twitter and economy....

Here is the comment i made on someone's blog about attention economy....

Attention is money and Free is an economy there is no question or argument about that.

What Google did? brought all the free info available at one click and doing it
the smarter way (by spending their money).

Seller attention...
That is what google is doing...bringing the attention-seeking sellers to the buyers.
That is what adverticement industry is doing ... bringing the attention
seeking sellers to the buyers through media (print,video and audio).

When it comes to social networking 'attention' it is
buyer attention ... IMHO it should work other way
around. Where the seller will go after the buyer.


If 1000's of 100 member group is talking about Nike...then Nike should
abandon Jordan's (with all due respect to his sports) endorsement and
look deeply into those groups.

If a single 1000 member tribe is talking about taking vacation to Hawaii
...the hotel should hold updating their website and concentrate on the
tribe.


If google is about finding the right seller.... (facegle and twitgle) is about
finding the right buyer.

Push-on-pulls is an easy monetization (Google).
Push alone (facegle and twitgle) will be tough though... customer may get offended on Push
even if it is genuine.

Attention is money and Free is an economy.

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