Be prepared to fail

"Be prepared to fail"...

This is one of the quotable quotes for an entrepreneur.

It may sound like an oxymoron. Why should i be prepared
to fail when i building something to lost long. Is that
not absurd? Am i building something to fail? That clearly
says what i am building is wrong...then why should i
build it?


The statistics says that 1% of startup only survive and become
big. Let us say even 5% for an argument shake. Does that
mean 95/100 people start something to fail?

Is that the 95 peoples thinking about starting a business
is wrong?

what does this say?


For a startup to stand and survive and become big there
are multiple stages and multiple environmental challenges.
A startup can fail at any stage because of error or
change in environment. We can never control the environment
and it portraits things at its own will.

So what you have in your hand and control is what you
do and not the environment and the market.
Sometimes,

i) startup fail because they are well ahead of time.
ii) Market demand has changed by the time the startup product comes out.
iii) You may be making X-compenent which fits into A market... but
because of B A-market could have vanished.
iv) Just because your competitor has money and muscle could
crush to non-existence.

and a lot more.

So it is very important for any startup company to envision
failure and learn and change course and fit the market.